Bottle Pets First Objective 6K visits per monthHD partners believe we can generate 6,000 visits per month to the BottlePets Website within 120 days of launch with a "Content " or "in bound" marketing campaign. This will involve
We track everything with a Conversion rate tracking methodology that is proven to improve Revenue per visitor with continual testing and modification of Landing pages. At conventional Pay Per Click prices 5000 visits per month would cost in the region of $ 8K -$17K per month depending on keyword selection Our Google doc based content publishing platform does so at for in the the region of $1.5- 2.5 k per month. Generally our sites produce a revenue per visitor of $5 or more per visitor
Research indicates that a demand for terms such as "smart baby" has more than doubled since 2004. Having USEFUL information about infant cognitive development. that is continually updated and commented on will generate significant traffic in the core female demographic.
Lets Go Viral
Pregnant and new Moms and their friends have a BIG interest in smart babies and will recommend the site and videos to their fellow moms
Combining cuteness with the " did you know " factor enables a social media snowball A s well as B2C e- commerce a B2B wholesale will also be created with merchant log in so that the same shopping cart engine can handle bulk sales akll of which will be Pre-paid Bulk orders can be made after e- mail authentication procedures
1) A) Bottle Pets Publishing engine of 150 to 175 pages is built using Google docs back-end technology with our Moduler MIVA tech as demonstrated to you . Using a Content marketing methodology these pages will be populated with relevant magazine style " smart baby" features . This content is based on keyword research that can be seen below Site content is continually updated. New content is written and linked in Google docs and then passed through into the e commerce enabled site
B) The content management system uses drop-box and Google docs to feed a wide variety of content platforms from the MIVA shopping cart through the YouTube channel to the Facebook presence. Content marketing is proven system that has yielded significant growth in revenue for a wide variety of our clients from Real Estate to Pizza. We fellow the methodologies of the industry leaders like , Hubspot, Conversion rate experts, SEO Moz and others. We are Google engage partners committed to best practices.
2) Blogging The Bottle Pets site will be built to incorporate Wordpress as its Blogging platform and blogs will be updated regularly with updated stories created by guest "Mommy Bloggers"
3) Numerous baby videos a Youtube channel shall be created with " cute baby stories" that will use a facebook and website competitions ( eg vote for Cutest Baby pics and win a free sample) In addition a Video shopping cart system will be incorporated so that the baby videos can go viral with a shopping cart Module built into the video itself
4) Phone Call tracking from the site Blogs videos and facebook
Phone number and tracking technolgy cost very little
5 ) On page and off page SEO Off page deliverables Squidoo Lens / Hub Creation. Both of these websites are Page Rank 8,( very very high) so having a backlink from them (even on a subpage) is of immense benefit to BottlePets
1500 Word Squidoo Lens Creation + Promotion and 1500 Word Hubpages Hub Creation + Promotion
200 local directories Linked to high domain authority sites with the postings and articles
These are contextual links meaning your keyword (anchor
text) is surrounded by related content. After Panda, Google loves contextual links and this is it.You can use 1 URL and up to 3 keywords. If you include more than 1 keyword, they will be rotated randomly throughout the 600 links (articles).
6) Google places and + Places aggregates reviews and can have custom video and graphics for this platform, them. In addition we shall perform “reputation management” on all 5 locations as well as solicit reviews on the main site with a social media bar
We estimate 12 - 20 reviews in first month A business presence will be created on