Ricks Memorial

RICK FRIEDMAN passed away sadly earlier this month

Happy times Rick produced this fashion show!!

YouTube Video

Highly accomplished senior executive across all genres of entertainment business. Exceptional team-builder and motivator. Skilled at launching start-ups and tackling turnarounds. Visionary and highly focused leader experienced with all platforms including independent labels, mobile, web, television and radio.

Performance Metrics

  • As COO of Diverse Media Group, Inc., responsible for business development, acquisition of strategic partners, expansion and build out of company operating divisions.

  • As key member of GoTV Networks’ founding executive team, created equity in pioneer mobile content provider that led to $15M in funding by two major venture capital firms. P&L responsibility for mobile products and television programs; daily management of multi-million dollar budgets.

  • Expert experience in multiple genres of content including news, entertainment, sports, reality, talk, and music programming for all forms of media.

  • Strong editorial leadership skills and experience; managed staffs of 100+ at network O&O and independent television station newsrooms; achieved high ratings through  excellent teamwork with news staff, freelancers, and departments throughout the television stations.

  • Strong music industry relationships as the result of artist management and independent label experience. Managed Cult of Skulls, Near Death Experience, Sinboy, Surrendur Dorothi in Los Angeles and Chicago; started own independent label (Megadisc) with national retail distribution and major-market airplay.

Areas of Expertise

Public Company OperationsMedia Start-upsBusiness Development/Marketing
Team Leadership/DevelopmentNetwork/Syndicated TelevisionIndependent Recording Labels
Negotiations/CollaborationsAll Programming GenresArtist Management
Business Plans/Financial MetricsWeb Site DevelopmentMusic Publishing
Talent ContractsMobile ApplicationsTalent Booking


699 Media Solutions 2010-Present

President & Senior Consultant

Clients include:
    • Diverse Media Group, Inc.
    • BE! Entertainment, LLC
    • Advanced Athletics, Inc.
    • Cohen-DiLella Broadcasting, Inc.
    • Hollywood Design
    • California Media Partners, LLC

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Diverse Media Group, Inc.             2008-2010
      Chief Operating Officer ·Director
  • Brought emerging public company into full compliance as a “current reporting” company on Pink Sheets.com
  • Investor relations liaison with company investment banker, attorneys, accountants, and consultants.
  • Created full set of investor relations tools including business plans, and created new relationships with valuable strategic partners for company expansion.

GoTV Networks (formerly V-Star)                                                              2000-2006

Vice President

  • Created and managed company branded mobile products such as ALTitude, a video-on-demand alternative rock music mobile channel, featuring a VJ, music videos, comedy and features.
  • Worked with big brand content partners such as The Weather Channel, the National Football League, ESPN, ABC News, Fox Sports, and Star Magazine to create their initial entry into the mobile media space.

KCOP-TV Los Angeles                                                                                  1995-2000
Senior Executive Producer
  • Revived moribund news department into a respected and competitive force in crowded 10 pm environment, utilizing intensive research and audience targeting techniques.
  • Daily leadership responsibilities for 100 member staff and $10 million budget.
  • Created award-winning prime time and late night specials.

MEGA Entertainment      1993-1995
  • Launched independent record label with national retail distribution and airplay on commercial radio stations in top media markets
  • Generated music publishing income for original works
  • Created additional income from artist bookings and merchandise

DANNY! (Buena Vista Television)      1994-1995
Produced pilot episode for the nationally syndicated television talk show.

WINNERS (The Nashville Network/World Sports Enterprises)                    1994
Produced final season of weekly program featuring NASCAR and NHRA drivers.

WLFD-TV (Fox)                                                                                                   1993

Executive Producer

Created and launched daily three-hour morning block of news, entertainment and information programming for Fox O&O, hiring and managing staff of 60 with $6.7 million dollar annual budget.

Rick Friedman  Page 3

Vice-President of Programming

Took DBS network from investor “green light” to “on air” in only seven weeks, launching six hours of daily news and information programming, managing $2.2 million budget, staff of 40.

KCBS-TV                 1991-1992
Produced Emmy Award winning special coverage of 1992 Los Angeles riots.
Produced award-winning coverage of 1992 California Primary.
TRIAL WATCH (NBC/Kushner-Locke)                   1991
Produced, wrote and directed segments of daily television network reality strip.

PERSONALITIES (20th Television)         1990-1991
Produced, wrote and directed segments of daily nationally syndicated reality strip.

WCAU-TV (CBS)                                                                                               1980-1990
Executive Producer, Special Projects

Led Emmy Award Winning special projects unit.   Responsible for all sweeps topicals, live special events, investigations, consumer, political, health, and entertainment units.

KYW-TV (Group W)      1976-1979

Executive Producer and Assistant News Director

Led news department to three consecutive Joe Snyder Awards, voted by Associated Press Broadcasters Association as most outstanding television news service in Pennsylvania.

WPVI-TV (ABC)                                                                                                1969-1976

Senior Producer

Driving creative force in rise of Action News as dominant ratings powerhouse.

WWDB-FM/WHAT-AM                                                                                   1965-1969
On-air personality and newscaster with responsibilities for music and production.


Best Millennium Coverage (APTRA California-Nevada Chapter, 2000)
Best 30 Minute Newscast in California (Associated Press Broadcasters Association, 1998)
Best Newscast in Western U.S (RTNDA, 1997).
Emmy, Best News Reporting, (NATAS, Los Angeles Chapter, 1993)
Ohio State Award for KCBS-TV Special “Anatomy of A Riot,” 1993
Sigma Delta Chi Best TV Public Service Award, 1989
Emmy, Best Public Service (NATAS, Philadelphia Chapter, 1988)
Emmy, Best Investigative Reporting (NATAS, Philadelphia Chapter, 1998
Emmy, Best Investigative Reporting (NATAS, Philadelphia Chapter, 1987)
Emmy, Best Investigative Reporting (NATAS, Philadelphia Chapter, 1986)


Board Member, NATAS Chicago Chapter, 1993
Board Member, Pennsylvania Associated Press Broadcasters Assn. 1975-1976