where do they click?
Jan 1, 2010 - Jul 31, 2010 4,103
Revenue Per visitor statistics
Based on the following figures and the measured conversion rate of 3.3% on the shopping cart with an average sale of $36 the following can be determined as a reasonable assumption ( hear Audio from William Helton) based on the experience of millions of customers on online stores such as Pizza Hut and Papa John that online sales through shopping carts = 30% VS ordering from a web menu By Phone represents 70%. Accordingly one can make the reasonable assumption that by taking phone orders into account that 4000 visits have produced revenue per visitor of Over $3. with over 70% of Visits being NEW VISITORS ( according to Google see stats below) repeat customers can be seen in Red
William Helton and Bhanu have now fully optimized all the dishes on the site and this is now means that Google on the next index will have a a full view of the menu. The last Index as can be seen from the Right was done on the 20th July. When the site is indexed next Google will see the menu
General Sales and Consumption Statistics; USA
October is National Pizza Month, (US). It was first so designated in 1987 and continues to be the traditional time for celebration of one of America's most important and popular food industries.
Americans eat approximately 100 acres of pizza EACH DAY, or about 350 slices per second.
Pizza is a $30+ BILLION per year industry. There are approximately 69,000 pizzerias in the United States. Approximately 3 BILLION pizzas are sold in the U.S. each year. (Source: Blumenfeld and Associates.)
Pizzerias represent 17% of all restaurants. (Source: Food Industry News.)
Pizza accounts for more that 10% of all foodservice sales. (Source: Food Industry News.)
93% of Americans eat AT LEAST one pizza per month. (Source: Bolla Wines.)
66.66% of Americans order pizza for a casual evening with friends. (Source: Bolla Wines.)
Each man, woman and child in America eats and average of 46 slices, (23 pounds), of pizza per year. (Source: Packaged Facts, New York.)
Italian food ranks as the most popular ethnic food in America. (Source: National Restaurant Association.)
According to a recent Gallop Poll, children between the ages of 3 and 11 prefer PIZZA over all other food groups for lunch and dinner.
A study done by a U.S. Department of Agriculture statistician and home economist found that in a three-day survey period, 42% of children between the ages of 6 and 11 had eaten pizza. (Source: Smithsonian Magazine.)
94% of the population of the U.S. eats pizza. (Source: Parade Magazine.)
Favorite Pizza Toppings in the United States
Pepperoni is by far America's favorite topping, (36% of all pizza orders). Approximately 251,770,000 pounds of pepperoni are consumed on pizzas annually. Other popular pizza toppings are mushrooms, extra cheese, sausage, green pepper and onions.
Gourmet toppings are gaining ground in some areas of the country such as chicken, oysters, crayfish, dandelions, sprouts, eggplant, Cajun shrimp, artichoke hearts and tuna. More recent trends include game meats such as venison, duck and Canadian bacon.
US pizza makers have turned breakfast into a pizza-eating opportunity by adapting peanut butter & jelly, and, bacon & egg toppings to their pizzas.
Mozzarella cheese represents 30% of total cheese output. Production of Italian cheeses such as mozzarella, provolone, ricotta, parmesan and Romano by U.S. cheese makers more than doubled between 1980 and 1992, from 688.6 MILLION pounds per year to nearly 2 BILLION pounds per year. (Source: Cheese Market News.)